Best Betting Sites: Top Bookmakers in the UK for June 2025

The Best Best Betting Sites in The UK - Our Top Picks

Whittling down the best betting sites was no easy feat, but here’s a summary of why these betting sites have earned their place among the best. If you'd like to read more about one specific operator, be sure to head to the selected betting sites individual review page, crafted by our expert in-house team

1. bet365 - Rating 9.9/10

A powerhouse in online betting, bet365 earns its enviable reputation with a sportsbook that’s difficult to beat. There’s live streaming and the innovative ‘My Horses’ virtual stable for horse racing fans, while football bettors can revel in a game-changing 2UP offer. It’s a similar story across the site, with ample perks no matter your sport of choice.

bet365 also stands out for its bet customisation options, including Each Way Extra + for custom place terms and the fantastic Bet Builder + for crafting truly personal bets. Newcomers are welcomed with a ‘Bet £10 Get £30’ offer, a generous welcome bonus that only marks the beginning of a thrilling lineup of promos, with plenty more to come.

Pros and cons of using bet365

Positives

• Our top choice in several betting categories making it one of the best online betting sites available
• Huge variety of sports and markets
• Great features like live streaming and Bet Builder +
• Wide array of promotions
• Fast payouts 

Negatives

• £25 minimum deposit using PayPal (other methods £5)

2. BetMGM - Rating 9.8/10

A newcomer among UK gambling sites, BetMGM has swiftly gained favour among bettors since its August 2023 launch. This fresh face offers an enticing ‘Bet £10 Get £40’ welcome bonus, setting the tone for a rewarding betting experience. For repeat customers, the promotions page comes packed with an array of offers: Golden Silks, Golden Acca, Golden Boost, and more. 

Navigating BetMGM’s website comes easy, thanks to its stylish and user-friendly design, and you can enjoy it all on the go courtesy of a sleek mobile app for Android and iOS. While the available payment options are somewhat limited, BetMGM compensates with a wide array of sports betting options and a host of perks direct from across the pond. In a short space of time, it has become one of the best sports betting sites in the UK market. 

Pros and cons of using BetMGM 

Positives

• Exciting new UK betting site
• Generous sign-up bonus
• Great range of promotions
• Fantastic market selection
• Stylish website and app

Negatives

• Limited payment options

3. BoyleSports - Rating 9.7/10

With over 40 years in the game and close to 400 betting shops across the UK and Ireland, BoyleSports is a reliable choice for those who want to shop around for best odds across multiple betting accounts. Live streaming and top-rated apps for Android and iOS add to the appeal, while an exciting range of offers kick off with a ‘Bet £10 Get £30’ welcome deal, accessible through our link and including £20 in free bets and a £10 casino bonus.

From money back as bonus offers for horse racing fans to the game-changing ’14 points ahead’ promo for rugby bettors, ongoing offers keep the good times rolling for existing bettors. The BoyleSports Acca Rewards feature lets you boost or insure a losing leg, while Acca Loyalty gives you the chance to snag a £5 free acca with every five qualifying accas you place.  

Pros & Cons of using BoyleSports 

Positives

• Over four decades of industry experience
• Top-rated mobile apps for Android and iOS
• Diverse promotions and perks
• Extra rewards for acca betting

Negatives

• £1 bet required for live race streaming

4. EasyBet - Rating 9.7/10

A brand new player in the betting sphere, EasyBet are making waves already with their eye-catching new customer sign up offer and their Matchbook mirroring Exchange offering, New customers can bag themselves a £20 free bet bundle by joining up and hitting the requirements in the sign up offer, and once this is completed there is also a healthy liquidity in their exchange on a host of major sports like racing and football.

In the iconic colourway of the Easy group - best known for airline EasyJet, we can expect EasyBet to become a major force in the UK in terms of betting sites and with their number of sports covered expected to expand rapidly and an already slick app, this is a site definitely worth checking out if you haven't already.

Pros & Cons of using EasyBet 

Positives

• Industry leading odds
• Smooth new mobile app
• Horse Racing Rewards Club

Negatives

• No Live Streaming
• Exchange Only so limited promotions
• Lack of sports coverage

5. Sky Bet - Rating 9.6/10

Sky Bet, a trusted name in online betting, provides a feature-rich experience with international coverage, live streaming, and a user-friendly mobile app. Newcomers enjoy a welcome bonus of £40 in free bets with a minimal 5p qualifying bet, while ongoing promotions, including a weekly bet club, odds boosts, and money back as cash refunds, add excitement for regulars. 

For acca betting, Sky Bet stands out with enhanced price accas and a unique Acca Freeze feature, allowing extra control over football accas. This bookie also excels in horse racing betting, offering Best Odds Guaranteed on UK and Irish races from 9am on race day, extra place races, and daily horse racing specials. 

Sky Bet are widely acknowledged as being one of the best online bookmakers in the UK. 

Pros & Cons of using Sky Bet

Positives

• Domestic and international action
• Live streaming
• User-friendly mobile app
• Generous sign-up bonus
• Various existing player offers

Negatives

• Neteller and Skrill excluded from welcome offer

6. Virgin Bet - Rating 9.6/10

Launched in 2019, Virgin Bet is a relatively new player among online betting sites but has quickly gained attention for its user-friendly platform and attractive features. The site covers a wide range of sports, from football and horse racing to niche markets and virtual sports, ensuring an exciting mix of betting options for punters. 

The current sign-up bonus offers £20 in free bets when you bet £10, followed up with an assortment of promotions for loyal customers. Virgin Bet stands out with price boosts on competitions, outrights, and specials, along with a weekly free bet club which offers a £10 free acca when you place 2x £10 accas. Daily free games add to the fun making it one of the best bet sites for UK punters.

Pros & Cons of using Virgin Bet

Positives

• User-friendly website and app
• Great sports coverage
• Various free bet offers
• Regular price boosts

Negatives

• Average odds for some sports 

7. Unibet - Rating 9.5/10

Unibet brings almost three decades of experience to its polished online sportsbook and app, rolling out the welcome mat for new users with a chance to bag 4x£10 Free Bet tokens to use on racing. A wide range of ongoing offers and promotions keeps things interesting for loyal customers.

In addition to valuable resources like guides, tips, and live-streamed races, horse racing fans can look forward to Best Odds Guaranteed and extra places, while football fans can dig into an improved Bet Builder. Universal appeal comes from 5% weekly cashback on losing stakes and daily Uniboosts that give you bigger odds on a bet of your choosing.

Pros & Cons of using Unibet

Positives

• International sports coverage
• Daily Uniboost and weekly cashback
• Racing guides and betting tips

Negatives

• Other operators offer larger free bets sum
• Bet required for horse racing streams

8. Betfred - Rating 9.4/10

Betfred brings the action to your fingertips with live events and comprehensive sports betting odds. Football fans can take advantage of the PickYourPunt feature for custom bets and explore offers like Double Delight and Hat-Trick Heaven. Horse racing fans enjoy early prices, extra places, live commentary, and personalised racecards with the Betfinder feature.

Betfred complements its football and horse racing markets with coverage of sports like golf, cricket, rugby, darts, and tennis, providing promotions, live odds, and statistics to enhance your experience no matter your favourite. Sports events pages offer in-depth previews and competitive odds, ensuring you have everything you need to get in the game.

Pros & Cons of using Betfred

Positives

• Live events and custom odds
• Range of perks and special offers
• Diverse sports coverage
• In-depth event previews

Negatives

• Weekly bet club for virtual sports only

9. Betway - Rating 9.4/10

Betway stands out in the online betting arena, boasting a user-friendly platform with a broad spectrum of sports and markets. Whether you’re a seasoned bettor or new to the game, you’ll enjoy a user-friendly platform, competitive odds across various sports, and a welcoming risk-free first bet offer.

For loyal punters, there’s also a £10 free bet weekly when you bet a minimum of £25 on trebles, accumulators, or Bet Builders. Beyond this weekly freebie, users enjoy the convenience of a cash out feature, regular price boosts for major matches, and easy mobile betting through the Betway app. 

Pros & Cons of using Betway

Positives

• User-friendly betting platform
• Competitive odds on various sports
• £30 risk-free bet for new customers
• Weekly acca betting club

Negatives

• Limited deposit options

Best Betting Sites By Sport

Simplify your search for the ideal sports betting site by exploring our curated list of recommended bookies by category. Whether you’re looking for the best football betting sites or the top online betting exchanges, we’ve streamlined the process to help you find the perfect fit.

Best Horse Racing Betting Sites

1. Bet365 

Bet365 is a horse racing fan’s heaven, featuring live streaming, Each Way Extra + for custom place terms, and the innovative ‘My Horses’ virtual stable with personalised notes and alerts. Beyond the £30 of free bets for new customers, ongoing promotions include Best Odds Guaranteed, Bet Boost, and a Price Promise for UK and Irish races on ITV Racing. Additional perks like early prices, payouts on disqualified horses, and custom free bet offers, coupled with a user-friendly app and fast payouts, help bet365 stand out as a top choice.

2. Sky Bet 

Sky Bet earns its spot among the best horse betting sites with features like international coverage, live streaming, and a slick mobile betting app. A variety of offers, including a weekly bet club, extra place races, and odds boosts, add extra excitement. As a regular bettor, you can also enjoy money back as cash if your horse places 2nd or 3rd place in select races and occasional refunds if your horse doesn’t win —  often in the first race of major festivals like Cheltenham and the Grand National.

3. Unibet

A long-standing partner in British horse racing, boasting over a decade of race sponsorship, Unibet offers enticing perks for horse racing enthusiasts. Along with the 4 x £10 Free Racing Bets, you can expect boosted winnings on racing accumulators, Best Odds Guaranteed on UK and Irish Racing, money-back specials, extra places, and daily Uniboosts for bigger odds on a horse of your choosing. Unibet also provides essential racing resources such as guides, tips, and live-streamed races, making it a solid choice for diving into the detail. 

Best Football Betting Sites

1. Bet365

bet365 once again hits the high notes, dominating in betting on the beautiful game with its game-changing 2UP offer, where your team going two goals ahead means an early win for you. Alongside this, they sweeten the deal with a Soccer Acca Boost of up to 70% on winnings, a Bore Draw Money Back offer, and enhanced prices on full-time results. With comprehensive stats and a user-friendly interface, complete with their ‘Match Live’ feature for real time updates, bet365 ensures an enjoyable football betting experience.

2. CopyBet

Established in 2016, an official betting partner of Queens Park Rangers, and boasting Shay Given as a brand ambassador, CopyBet has emerged as a rising star in football betting. It stands out for its innovative bet copying option, allowing users to follow selected tipsters and automate their wagers, and even become tipsters themselves. With CopyBet promotions, there’s a clear focus on football with a free-to-play prediction game, acca bonuses, and boosts on the biggest Premier League and Championship matchups.

3. LiveScoreBet

There are several reasons why LiveScoreBet joins our trio of the best football betting sites. Offering great odds, enticing price boosts, and weekly bet and get deals for accas and Bet Builders, it provides a comprehensive betting experience. The platform also offers ‘Squads’, a free-to-play reveal game, where you can win up to £50 for every goal scored. Yet, where LiveScoreBet really stands out is with its neatly organised football betting dashboard. Providing swift access to live matches, market movers, and more, it’s one of the best in the business.

Best Cricket Betting Sites

1. Grosvenor

Grosvenor is a go-to cricket betting site, offering a broad range of domestic and international odds, spanning from Test matches to the T20 Big Bash League. What sets this bookie apart is its diverse pre-match and in-play markets, allowing you to bet on century-makers, five-wicket hauls, DRS reviews, and more. Grosvenor not only offers competitive cricket betting odds, but also rewards loyal bettors with a Boost Bundle every week, featuring 4x 20% in-play odds boosts tokens for bigger odds on your bets.

2. William Hill

William Hill offers an extensive range of odds for T20, IPL, Tests, and more. Whether you’re into the strategic play of Test cricket or the six-hitting action of the T20 format, this site covers all the major cricket competitions around the world. Bet on the Ashes, IPL, Men’s Cricket World Cup, and The Hundred, enjoying diverse betting options as you go. From match outcomes to top-run scorers and highest opening partnerships, it’s all on the menu. Don’t miss their Cricket news page for expert insight and analysis, making your cricket bets even better. 

Best Tennis Betting Sites

1. bet365

No matter how you slice it, bet365 is a standout tennis betting site. The site covers a vast range of events, providing competitive odds and often being the first to price up tournaments. With live streaming, exciting in-play tennis betting options, and features like the Tennis Retirement Guarantee and Tennis Acca Boost (boosting accumulator winnings up to 70%), it’s a top choice for tennis fans. Bet Builder + adds extra flexibility, allowing you to combine Bet Builders from multiple games into one bet. 

2. 10bet

With 24/7 access to superb odds covering ATP, WTA, WTT, UTR, and Grand Slams, including the French Open, Australian Open, US Open, and Wimbledon, advantages abound at 10bet. Punters can explore countless betting options, from match specifics to set scores, gain an early advantage with tournament prices months in advance, and indulge in electrifying in-play betting. A handy tennis bet calculator, a detailed stats page, and ace promotions make informed tennis betting easy and fun. Experience it all on the slick 10bet mobile app.

3. Betway 

Betway serves up a rewarding tennis betting experience, offering a £10 free bet weekly when you bet a minimum of £25 on tennis trebles, accumulators, or Bet Builders. Beyond this weekly freebie, users enjoy the convenience of a cash-out feature, regular price boosts for major matches, and seamless mobile betting through the Betway app. Adding to the appeal, former world number one and US Open Champion Andy Roddick, Betway’s brand ambassador, shares exclusive insights on Betway Insider, bringing fans closer to the action.

Best Rugby Betting Sites

1. BoyleSports

BoyleSports leads the way for rugby betting and are often among the first to set odds for matches, covering international and domestic games. They offer diverse markets, including rugby handicap betting, adding to their appeal with a ’14 points ahead’ promo, which settles bets as winners if your backed team goes 14 points ahead. This applies to both rugby codes — union and league — and covers singles and multipliers. Acca Rewards lets you boost or insure rugby accas, and their Acca Loyalty scheme offers a free £5 acca for every five accas placed.

2. William Hill

William Hill, a well-established name in the betting scene, is a top choice for rugby betting, offering great odds and a scrum of special offers. The site provides an extensive range of rugby markets, and shines during big tournaments like the Six Nations and the Rugby World Cup, offering unique bets for every game. Promotions add to the fun —  William Hill has a wide array of rugby betting offers to add more value to your bets. Enhanced Odds and Flash Odds are both in the mix, and you can even ask for custom bets on X (Twitter) with #YourOdds. 

3. Kwiff

kwiff may not be the first bookie that comes to mind for online rugby betting but brings a unique feature worth exploring. Covering pre-match and in-play markets for both domestic and international fixtures, kwiff adds an interesting twist with the chance that the odds for your bets will be randomly boosted, or ‘kwiffed’. With rugby odds boosts not always easy to find, this is a definite plus. kwiff adds extra appeal for rugby bettors with randomly awarded Supercharged Cash Out and Surprise Bets — computer-generated bets that pop up in your account.

Best Betting Sites by Bet Type & Feature

Whether you are an experienced bettor or a novice, there are a range of bet types and features of betting sites that could dictate which site is best for you on your punting journey. Below we've sorted some betting sites by the ones we believe excel in specific areas...

Best Accumulator Betting Sites

1. BetUK

BetUK earns top spot among the best accumulator betting sites courtesy of its revamped Acca-Fenwa Club. It’s your ticket to even more value for betting on the Premier League, Champions League, horse racing, and more. Simply stake £20 on five-fold accumulators and upwards, and you’ll bag a free bet. But that’s not all — claim your bonus card for 5 Profit Boosts on different accas. With a max stake of £20, you can boost your winnings up to £1,000 per boost. Every Monday, you can get a fresh set of acca rewards to fuel your winning streak. 

2. BoyleSports

BoyleSports adds extra value to accas with its Acca Rewards promotion, letting you boost or insure a losing leg. This straightforward offer applies to accas of three legs or more across various sports and is easily accessible from your bet slip. While enhanced odds on accumulators are common at online betting sites, BoyleSports shines by offering up to a 100% boost on winnings. This bookie’s Acca Loyalty scheme offers more fun, offering a £5 free accumulator bet when you place 5 qualifying bets.

3. Sky Bet

Sky Bet stands out as an excellent choice for betting on accumulators, offering regular enhanced price acca deals on popular sports like the Champions League and the NBA. However, what helps Sky Bet make our roundup of the best acca betting sites is its unique Acca Freeze feature. This game-changer for football accas allows you to build an acca of 5+ legs and freeze one of the scores, giving you the power to end the game your way. If your remaining selections go on to win, regardless of the outcome of your frozen leg, your bet is a winner.

Best Betting Sites for Market Selections

1. Bet365 

Bet365 clinches victory for bettors seeking an extensive selection of markets. With a comprehensive range covering sports from football to tennis and beyond, this popular bookie offers plenty of options to explore. Whether you’re into major leagues or niche competitions, betting pre-match or in-play, bet365 consistently delivers a wide variety of markets alongside bet customisation options that let you tailor bets to your specific tastes. The Bet Builder + feature steals the show, providing more flexibility to combine markets than ever before.

2. BetUK 

BetUK excels in market selection, offering a straightforward and varied range for bettors. From mainstream sports like football and horse racing to less conventional choices like e-sports, the site stands out for its practical approach. Whether you lean towards pre-match or in-play betting, you can expect a streamlined experience with quick access to a multitude of options. BetUK’s emphasis on straightforward navigation and comprehensive market selection is ideal for no-nonsense bettors looking for practical choices without unnecessary frills.

3. BetMGM

BetMGM is a new pick among UK betting sites but is gaining popularity with punters looking for a fresh betting experience. Powered by Kambi, the site has hit the ground running with a diverse selection of betting markets, catering to a wide variety of interests, from popular sports to niche markets. The user-friendly interface and intuitive navigation make it easy to explore the different betting markets, both pre-match and in-play, helping propel BetMGM into our roundup of the top online bookies for market selection.

Best Odds Guaranteed Betting Sites

1. Sky Bet 

Sky Bet is an all-round top pick for horse racing fans, particularly with its Best Odds Guaranteed promotion covering all UK and Irish races. Applied automatically, this perk activates from 9 am on the race day, providing ample time to capitalise on potential price changes in your favour. While Best Odds Guaranteed doesn’t extend to ante-post, in-running betting, and other select bets, new users can put it to the test upon sign-up, unlocking a welcome bonus comprising 4x £10 free bets with a minimal 5p wager.

2. BoyleSports 

As with many online bookies, BoyleSports’ Best Odds Guaranteed offer kicks in automatically, in this case after 8 am on the morning of the race. The deal covers all UK and Irish races and applies to all win or each-way bets, excluding the usual ante-post, tote, place only, and bets placed in-running. What’s great is that Fon-A-Bet users can get in on the action too. BoyleSports also stands out with its generous Best Odds Guaranteed payout limits, giving you a chance at maximum bonuses of £50,000 per day. 

3. Betfred 

With Betfred, you don’t have to worry about price drifts through the day leading to you missing out on better odds for your bets. Betfred’s Best Odds Guaranteed promotion activates automatically at 8am, ensuring you’ll get the best prices for your wagers. It applies to all horse racing in the UK and Ireland, excluding Lucky 15, 31, and 63 bets, along with the usual suspects like tote bets and pari-mutuel. What stands out is that Betfred extends its offer to greyhound racing, also across both UK and Ireland events.

Best Betting Exchange Bookmakers

1. Betfair 

Betfair made history in 2000 by launching the UK’s first online betting exchange, and over two decades later, it remains a standout choice with a vast array of markets, competitive prices, cash out options, streaming, and high liquidity all part of the package. For beginners, straight-talking tutorials break down the basics, and for more experienced users, advanced guides to everything from arbs to matched betting and scalping help take betting to the next level and introduce new ways to profit.

2. Smarkets 

Smarkets keeps things simple, doing away with the slots and games that come as a side order at most online betting exchanges. Except for the usual smattering of TV and politics bets, Smarkets (and its sportsbook app SBK) keeps its focus exclusively on sports and horse racing, making it a go-to pick for punters who want to concentrate on the action. For matched bettors, Smarkets hits the spot with its ‘Lay Accumulator’ feature. With this option, you can forget about the time-consuming route of sequential laying and, instead, lay your accas as a single bet. 

3. Matchbook 

Matchbook offers an excellent betting exchange but stands out for its Matchbook Zero product, launched in the summer of 2023. This feature invites new and existing exchange users to enjoy zero margin and zero commission on football and horse racing markets. Available across desktop, mobile, and app platforms, you can place one bet per event —back or lay one team or horse — up to a maximum payout of £200, with no limits to how many events you can bet on each day. It’s a great option for securing better odds for your bets. 

Best Cash Out Betting Sites

1. Betfair

Betfair’s Cash Out feature adds an extra layer of excitement to your betting experience, allowing you to take control with the click of a button. It’s a straightforward tool that empowers you to secure profits or cut losses without the need for manual trading. Whether you’re into football, horse racing, tennis, or another sport, the ‘Cash Out’ button on your betslip puts the power in your hands. The flexibility is yours — either take the full amount or use the slider to choose how much to cash out, leaving the rest of your stake to run. 

2. kwiff

From kwiffed odds to surprise free bets, kwiff injects excitement into every aspect of online betting. No exception is made for cashing out. kwiff takes this feature to the next level with its unique and exciting Supercharged Cash Out feature. Unlike conventional cash out options, when triggered, Supercharged Cash Out adds more funds to your cash out amount, giving you extra value. While not every bet is supercharged, each one has the chance to be, which is enough to secure kwiff a spot among our list of the best cash out betting sites.

Best Bet Builder Betting Sites

1. Bet365 

bet365 pioneered the Bet Builder in 2018 and has led the pack ever since. Their Bet Builder + feature takes bet customisation to the next level with the option to include Bet Builders in multiples, blending them with other Bet Builders or a combination of Bet Builder and non-Bet Builder bets. This updated feature also sees bet365 go beyond their popular Soccer Bet Builder, allowing you to craft unique bets on a wider range of sports than ever before, including Aussie Rules, American football, baseball, boxing, tennis, and many more.

2. William Hill 

With William Hill’s Build #YourOdds, you can create same game accas with up to eight selections in various sports. With competitive odds guaranteed, it’s a top pick for personalised betting. Daily Bet Boosts on football BYOs and weekly Epic Boosts for football, NFL, and NBA add extra value. Stake up to £5 per sport and watch your odds soar to twice the price. For free Bet Builders, keep an eye out for Epic Weekends, when £1 free BYOs are not uncommon, and play Stat Attack, a free prediction game with opportunities to win free football BYO bets. 

Comparing New UK Betting Sites

We've picked 6 new UK betting sites and compared them. Our table lists when each site started and what they offer. It's a quick way to see which one suits your betting style.

1. PricedUp ->  Best New Betting Site for Price Boosts

PricedUp have recently joined the UK betting space and have made quite a splash already, with a host of specials across the site each and every day on a range of sports. 

They have teamed up with social media personality The Racing Blogger and offer each and every day a host of attractive looking racing single and accumulator price boosts, which at the time they go live are the best in the industry.

Pros and cons of using PricedUp

Positives

• Their price boosts are easy to find and more than competitive with the rest of the industry
• Ever growing variety of sports and markets
• Great features like build a bet and build a racecard
• Fast payouts 

Negatives

• E-Wallets are excluded as a deposit or withdrawal method
• There is no best odds guaranteed offering at present

2. BetRino -> Best New Site for User Customisation

What I have enjoyed immensely about BetRino is the individuality one can create on the desktop website in particular when betting on multiple sporting events at once, such as in accumulators. 

BetRino has an innovative feature called live multiview, which allows a bettor to view the live pitch view or stats for multiple events (particularly football games) at once as they unfold. 

This is a real leap forward in comparison to the norm as on other platforms the user is forced to switch between games and tabs, potentially missing bet altering actions.

Pros and cons of using BetRino

Positives

• Live multiview is an industry leader for watching your events take place from a statistical point of view
• Pricing on most sports is competitive
• Wide array of potential payment methods

Negatives

• There is a potential processing fee on any withdrawals. This is obviously not something anyone wants and is a pretty substantial negative.

3. HighBet -> Best New Betting Site for in play bettors

HighBet are still fairly fresh to the British betting site scene but stand out for their variety of potential in play options and the speed at which the live odds update on the site when an event is taking place.

I was pleasantly surprised to see that HighBet’s in-play offering, particularly on football but not just limited to this with a range of other sports covered, was among the best I’d come across.

Markets do not go suspended for minutes at a time on HighBet, which cannot be said for some rival firms.

Pros and cons of using HighBet

Positives

• Over 25 sports to choose from for your bets
• The HighBet in play offering updates rapidly and the markets do not go suspended as often as competitors.
• Great features like Bet Builder which continues to improve as the site matures.

Negatives

• Only five payment methods are available to customers in the UK.
• There is a potential processing fee on any withdrawals. This is obviously not something anyone wants and is a pretty substantial negative, with the charge seemingly set at 2.5%.

4. 7Bet -> Best New Betting Site For Casino Players

Although there is no sign up offer for sports bettors on 7Bet, they do have an attractive cash match promotion for casino players.

Launched earlier this year, they entered a crowded UK betting sphere but have already gained fans, particularly on the casino side with their wide variety of games, new customer offer and fast withdrawals.

7Bet have one of the widest sets of potential withdrawal options around and so they rank as one of the best fast withdrawal sites around.

Pros and cons of using 7Bet

Positives

• Rapid withdrawals with a range of methods available for all customers
• Odds on over 30 sports in total.
• Advanced encryption technology enhances security.

Negatives

• There is no sports welcome offer at the time of writing
• Some of the markets for sports are limited compared to more established betting sites.

5. BresBet -> Best New Betting Site for Horse Racing promotions

BresBet launched in 2021 and are still growing as a reputable betting site, with their horse racing promotions in particular making them stand out. They have catchily named promos like ‘Goodness Only Nose’, which means you get your stake back if your horse is beaten a nose up to £20.

There is also a beaten by the SP favourite consolation running on all ITV Racing broadcast races, which can be a huge positive if you want just one bookmaker to use while watching the terrestrial action take place. 

Pros and cons of using BresBet

Positives

• Ever growing list of sports with odds on offer
• Eye catching existing customer promotions

Negatives

• There are just two usable payment methods, debit cards and bank transfers.
• Bresbet’s sign up offer free bets expire in 72 hours, much faster than most competitors.

6. AK Bets -> Best New Betting Site for High Odds

AK Bets launched in 2021 and have had an online presence since 2023, with both a site and app that are now well established in the UK despite the brand still being relatively new.

The ambitious new firm have attracted an array of pundits and ambassadors for horse racing podcasts and columns, lending legitimacy, and pride themselves on offering some of the best prices around on some of the biggest games and events in the world of sports.

Pros and cons of using AK Bets

Positives

• AKBets are owned by an independent former bookmaker and prides itself on not limiting winning punters.
• AKBets are often top price on some of the biggest races on the weekends and other sports events.
• Their new welcome offer lends itself well to those who love accumulator betting.

Negatives

• AK Bets do not offer best odds guaranteed for horse racing bettors
• No casino offering could be seen as a negative to some who enjoy slots and games.

Sports Betting Sites Key Features To Look For

Choosing the right sports betting site involves more than just the available sports. It’s about finding a platform that offers a comprehensive and user-friendly experience with the promotions and perks you prefer. From competitive odds to responsible gambling tools, here are the key features to consider when selecting a new online bookie: These are the features we have been searching for when reviewing and evaluating the best betting sites.

• Variety of Betting Options – A wide range of sports and events to bet on ensures you have ample choices. Look for platforms that cover popular sports, niche sports, and even e-sports.
• Competitive Odds – Offering competitive and fair odds is crucial for attracting and retaining bettors. Betting at sites that consistently provide competitive odds ensures you maximise your potential returns. 
• User-Friendly Interface – An easy-to-navigate website or app that makes finding and placing bets straightforward enhances your overall experience. Look for platforms with intuitive designs.  
• Live Betting and Streaming – The ability to bet on events as they happen is a feature at most UK bookies. The best bookies also offer live streaming of sports events, ensuring you can follow the action as you make your in-play bets. 
• Mobile Compatibility and Mobile App – The flexibility to place bets on the go is essential. Top bookmakers offer a mobile-friendly website or a dedicated mobile app for seamless betting no matter where you may be. 
• Secure and Diverse Payment Options – Security is paramount. Look out for betting sites with a variety of secure deposit and withdrawal methods, including debit cards, e-wallets, and bank transfers.
• Customer Support – A helping hand when needed can make all the difference to your online betting experience. Choose sites with reliable and accessible customer service, including live chat, email, and phone support. Top betting sites provide 24/7 assistance. 
• Bonuses and Promotions – Attractive welcome bonuses and existing customer offers help make online betting more fun. Look out for sites boasting the rewards you prefer, whether it be free bets, odds boosts, or money back refunds. 
• Responsible Gambling Features – Reputable bookies provide features like deposit limits and reality checks to help you gamble responsibly. Prioritise those platforms that promote healthy betting and have the tools to keep you safe. 
• Licensing and Regulation – It’s crucial to bet with legal bookies. These sites hold a gambling license and adhere to regulations to ensure fair operations. At HorseRacing.net, we only recommend betting sites with the green light from the Gambling Commission. 
• In-Depth Statistics and Analysis – Knowledge is power. Platforms offering detailed statistics and expert analysis assist you in making well-informed betting decisions. 
• Bet Customisation – The best online sports betting sites offer features like Bet Builders or accumulators, allowing you to tailor your bets to match your intuition. 
• Fast Payouts – Quick and efficient payouts of winnings have a positive impact on your overall experience. Choose online betting sites with a reputation for fast processing of withdrawal requests. 
• Reputation and Reviews – Customer feedback can be enlightening. Look for sites with a strong reputation within the betting community and positive user reviews; both can indicate a trustworthy and reliable platform. 
• Live Score Updates – Stay updated in real time. Platforms providing live score updates are particularly beneficial for bettors who enjoy placing in-play punts.

Payment Methods Accepted by New UK Bookmakers

When exploring new UK bookmakers, one of the most important aspects to consider is the variety of payment methods they accept. For convenience and security, these sites must offer multiple options for deposits and withdrawals. Below are the standard payment methods you'll find at new UK bookmakers:

Debit Cards (Visa/MasterCard) - Debit cards like Visa and MasterCard are widely accepted. They offer the convenience of direct transactions from your bank account. However, withdrawal times can vary, and some bettors prefer to keep card details private from betting sites.

Credit Cards - While widespread, credit card use for gambling is restricted in the UK. They offer similar advantages to debit cards but can lead to debt accumulation, so they're less favoured by regulatory bodies for gambling.

E-Wallets (PayPal, Skrill, Neteller) - E-wallets like PayPal, Skrill, and Neteller provide a secure way to transact without sharing bank details. They usually offer faster withdrawals than cards but may only sometimes qualify for welcome bonuses.

Bank Transfers - Bank transfers are secure and suitable for large transactions. However, they often have longer processing times for deposits and withdrawals, making them less convenient for quick bets.

Prepaid Cards (Paysafecard) - Prepaid cards like Paysafecard are great for managing betting budgets and don’t require bank details. The downside is they’re typically unavailable for withdrawals, requiring an alternative method.

Pay by Phone (Boku) - Pay-by-phone services like Boku charge deposits to your phone bill. This method is convenient for small deposits but doesn’t support withdrawals and has daily limits.

Cryptocurrencies (Bitcoin, Ethereum) - Some new bookmakers accept cryptocurrencies like Bitcoin and Ethereum. They offer anonymity and fast transactions but can be volatile and are less regulated.

Apple Pay - Apple Pay is becoming popular for its security and ease of use on Apple devices. It allows quick deposits but has yet to be widely available for withdrawals at all bookmakers.

Google Pay - Google Pay works similarly to Apple Pay, offering secure and quick transactions on Android devices. However, like Apple Pay, its availability for withdrawals can be limited.